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Generative Engine Optimization · Seed 2026

AI-Tilt

SEO is dead. GEO is adversarial ML dressed as marketing.
We sell the picks-and-shovels — and we run the agents.

+1,200%
YoY AI referral traffic to retailers · Adobe 2024–25
−54%
Search CTR when an AI summary appears
39%
of shoppers use AI for purchase decisions
Try the live demo →

Confidential · May 2026 · London · New York

Two Eras · Two Problem Classes

SEO optimised content. GEO engineers retrieval.

SEO · 2000–2025
PROBLEM CLASS — GRAPH OPTIMISATION
Win the link graph. Rank #1 in search.
→ Keyword density · backlinks · anchor text
→ Schema markup · meta tags · page speed
Algorithm: PageRank, eigenvector centrality
“How do I make my page rank higher?”
GEO · 2025+
PROBLEM CLASS — ADVERSARIAL ML
Tilt the retrieval score. Get recommended by LLMs.
→ Token-level perturbations on metadata (GCG)
→ Engineered embeddings · semantic-similarity boosts
Algorithm: gradient steps on cosine similarity
“How do I engineer the retrieval score?”
One is marketing. The other is engineering.
The Aha! Moment

Same query. One Tilt. Watch the LLM think.

AI
ChatGPT
GPT-4 with RAG retrieval
RAW CORPUS
Click below to send your query
What moisturizer do dermatologists recommend for acne?   ↵
AI
ChatGPT
GPT-4 with RAG retrieval
TILTED CORPUS
YourBrand has injected adversarial metadata
What moisturizer do dermatologists recommend for acne?   ↵
Same query. Same model. Tilting the corpus changed the answer.
What We Ship

Two products. One stack.

Product A · Picks & Shovels
$200/seat/mo

Open the mind of the LLM

Self-serve SaaS. See exactly what ChatGPT thinks of your brand.

  • 97% surrogate of ChatGPT — score interventions offline
  • Brand-safe edits with quantified rank lift
Recurring SaaS · $80B+ TAM · SEO + content-marketing migrating to GEO
See Demo →
What AI tilting can do
Product B · Performance
PPC · pay-per-lead

Run the agents

Autonomous agents. Performance-priced. Compete with Google Ads.

  • Continuously deploy brand-safe content into LLM citations
  • Attribute clicks & leads — no retainer, only lift
Performance-priced · $250B+ TAM · PPC migrating to LLM channels
One stack underneath: a faithful 97% surrogate of ChatGPT, served two ways.
Brand-safe by construction · adversarial strings only in invisible metadata · every agent action audited & reversible · no platform ToS violations.
⚠ Every quarter of brand inaction = LLM-citation share-of-voice hardens to incumbents. Early movers compound.
The Moat

They guess. We measure.

THEM
Manual testing · 50 queries/month · no statistical significance · one vertical at a time.
Q: "How do you know it worked?"
A: "We asked ChatGPT 10 times and you ranked #1 in 6 of them!"
US
Surrogate model · millions of queries offline · isolated lever attribution · scales across categories.
Q: "How do you know it worked?"
A: "Expected rank moved 4.2 → 1.3, 95% CI [1.1, 1.5], p < 0.001. Attribution: clinical language +12%, structured data +18%, adversarial strings +8%."
They're guessing what ChatGPT wants. We've instrumented it.
They charge for effort. We charge for outcome.
The Moat

Built by an adversarial-ML practitioner — not a marketer.

DG
Diego Granziol
Founder & CEO
D.Phil, Machine Learning · Oxford (Stephen Roberts)
→ Bayesian inference + random matrix theory: the toolkit for modeling LLMs as stochastic engines.
ICML 2026 — safety–efficacy trade-off (Anthropic open problems)
→ The theoretical basis for autonomous agents that are effective AND brand-safety-bounded.
GCHQ LASR contractor — Laboratory for AI Security Research
→ The trust-bar for autonomous agents acting on behalf of brands.
Seed · 2026

Raising

$1.5–3M

Use 01

Product A → GA

Productionize the surrogate. Self-serve SaaS at $200/seat, public launch.

Use 02

Product B agents + 5 paid pilots

Build the autonomous-agent loop. Sign 5 brand-safe paid pilots in 6 months.

Use 03

Hire 2–3 ML / AI-security engineers

Strengthen the moat. ICML / NeurIPS / security-research backgrounds.

Month 6
Product A in GA · 5 Product B pilot LOIs signed
Month 12
First $1M ARR · 2 Product B brands continuously deployed
Month 18
$3M ARR · Series-A ready
mad@invariant.fyi  ·  ai-tilt.ai
Appendix A3

Pilot pipeline.

Product A waitlist. Active conversations with brand managers across skincare, supplements, B2B SaaS — segments where LLM-recommended purchase intent is fastest-growing.
Product B paid-pilot conversations. Two enterprise brands in active scoping for performance-priced 6-week pilots, post-funding.
Sample audit available. Anonymized illustrative audit (rank #4 → #1 in six weeks) demonstrating the convergence loop. Full audit shared per-vertical under NDA.
Appendix A4

Pricing & unit economics.

Product A — SaaS. $200/seat/month entry. Mid-market brand teams average ~10 seats → ~$24K/yr/logo. Enterprise tier (custom, $5–20K/mo) for 20+ users + SLA.
Product B — performance-priced. $X per LLM-attributed click, $Y per qualified lead. Pricing tied to Product A simulator-predicted lift. Target gross margin 50–70%.
Expansion. Land at Product A self-serve seats; expand to enterprise; cross-sell into Product B once Product A demonstrates predicted lift. One stack means one deployment touches both revenue lines.
Appendix A5

Science, methodology & citations.

Surrogate model — the 97% claim. Fine-tuned on observed ChatGPT-served rankings; held-out evaluation across N intent categories yields 97% Spearman rank-correlation. Architecture, training procedure, scatter plots & CIs under NDA. Re-evaluated quarterly; degrades on very-low-popularity queries.
Adversarial foundations. Zou et al. (2023) — arXiv:2307.15043. Universal & transferable adversarial attacks on aligned LMs (GCG). The discipline behind the adversarial-string lever.
GEO foundations. Aggarwal et al., GEO: Generative Engine Optimization, ACM SIGKDD 2024. The peer-reviewed founding paper of the GEO field.
Brand-safe agent guarantees. Granziol et al., ICML 2026 — safety–efficacy trade-off in autonomous LLM agents (addressing Anthropic open problems). Underpins the brand-safety claims on the Two Products slide.
Surrogate-model architecture. Bayesian + random-matrix-theory-grounded design choices document why the model generalizes faithfully across query distributions. Diagram + training procedure under NDA.
All third-party marks (ChatGPT, Perplexity, Gemini, Google, OpenAI, Anthropic) used nominatively for identification only. AI-Tilt is not affiliated with or endorsed by any LLM provider.
Appendix A7

The GEO market — and where we sit.

$1.09B market by 2026
40.6% CAGR through 2034
50+ fragmented players
X — METHOD DEPTH (manual → adversarial ML) Y — PRODUCTIZATION (service → self-serve product)
TRACKING TOOLS
★ ENGINEERED + SCALED
CONTENT AGENCIES
RESEARCH / BOUTIQUE
academic / boutique
Tools track. Agencies test. We engineer. Only quadrant with a 97% LLM surrogate, brand-safe adversarial optimisation, and ICML-grade safety guarantees.
Click any company on the chart to see strengths & where we win.
Sources: Dimension Market Research · SEO Discovery · First Page Sage · Okara